‘We’ve just scratched the surface:’ Morris sees continued investments in workforce, property as Hard Rock marks five years in Atlantic City

June 28, 2023

By Joshua Burd, Real Estate NJ

Five years in, the work has only just begun for the team behind the Hard Rock Hotel & Casino Atlantic City.

That’s according to Jack Morris, the real estate magnate and co-owner of the boardwalk resort, who said the partnership plans to continue the types of investments that have defined the property since it opened in 2018. That includes everything from renovated suites and a new high-end lounge overlooking the Atlantic Ocean to an ongoing focus on rehabilitating and employing former nonviolent offenders in the city.

“That’s really what initially got us involved in Atlantic City — to see how we could help a city that was so important and iconic,” said Morris, the CEO of Edgewood Properties. “And just to be part of that revitalization is near and dear to my heart.”